According to reports, the average SEO spend for small to medium-sized businesses sits at around $500 per month, or around $6,000 per year. That’s a considerable chunk of change, especially if your company doesn’t have an extensive marketing budget. Did you know that choosing the right keywords can actually help you save money? When you choose good keywords, you’ll maximize your results without having to overspend! Keep reading to find out more about how you can research and pick the best possible keywords for your web copy and content.
Use Research Tools
Have you ever wondered how popular sites always know how to find the best high-ranking keywords? It’s because they use vital keyword tools to determine the given value of a search query.
If you’re worried about the cost of these tools, you’ll be happy to hear that many are available for free, so they won’t cost your business anything other than time!
So, what makes good keywords from a cost perspective? You can read here to get into the nitty-gritty details, but the aim is to pick a series of words with a reasonable CPC (cost-per-click) rate.
The exact details of the process are too minute to get into here but know that the higher-value SEO keywords are, the more expensive they’ll be, so budget accordingly.
Account for Voice Search
According to Google, voice search accounts for 20% of searches on the platform. What’s more, that figure is expected to grow as search engines refine their AI tools.
However, this means that you’ll need to start thinking about how customers interact with voice-based queries.
Generally, this comes in the form of asking a question. If a customer is looking for a place to eat, they might pull up Siri or Google Assistant and phrase it as, ‘Hey Google, what are the best restaurants in Atlanta?’
While search engines automatically incorporate a user’s location into the search, don’t skip location-based keywords. These can be extremely important, especially for smaller, local businesses.
Don’t Forget Secondary Keywords
Once you’ve found a wonderful primary keyword, you’re almost ready to get to work. But before you do, you’ll need to find a few lower-value keywords that also match a query.
Let’s use the restaurant example again. If a company optimizes its content and uses good keywords, it may include secondaries that the user might also be interested in.
For example, the site in question may use secondary keywords like ‘Mexican restaurant Atlanta’ or ‘cheap restaurants Atlanta’ that account for the user’s question but provide additional details.
One quick note, however: only use keywords when they’re relevant and necessary for the content. Overstuffing your copy with keywords is dishonest and could result in search engines ignoring your website altogether.
How to Choose Good Keywords
Managing your SEO and figuring out how to choose good keywords can take a while. Remember to be patient and check with your analytics tools to make sure you’re content is performing optimally.
Add in some great secondary keywords and account for voice and you’re golden!
For more tips on optimizing your website’s content, make sure to check out the rest of our advertising section.